Grow your business across the East Midlands
More customers. More visibility. More opportunities across the East Midlands.
Over the past 3 years we've helped more than 250 East Midlands business owners plan, network and grow. Now we're expanding into all 6 East Midlands counties, fast and strategically, helping you grow now, and for years to come, together. Built for the self employed and small businesses (up to 9 employees, including directors) ready to expand beyond your own location.
The power of the tribe
On your own, growth has a limit: one location, one pace, one set of opportunities. The Thrive Tribe changes that: a training programme built around weekly training, 1-2-1 coaching and hands-on support, alongside 70 other business owners expanding across all six East Midlands counties at the same time. Their momentum becomes your momentum: more opportunities, more customers, and a faster route to real growth and income than you'd ever build working alone.
One cohort, six counties of growth
Every business owner in the cohort is actively expanding across the East Midlands, giving you a live, working blueprint for growing your own revenue beyond your current location.
Growth that compounds
As the tribe's combined reach grows across the region, so does the flow of new business back to you, more opportunities and more income, without carrying the cost of chasing it alone.
Accountable to growth, together
Shared targets and shared momentum keep the whole cohort pushing for real growth, not just showing up, because everyone in the room is measured on results.
What past learners say
Real feedback from graduates of our Business Programmes, the foundation this new region-wide programme builds on, delivered by the same team.
Scroll to read more →
I really enjoyed the in-person events and networking with the cohort, not just making new contacts, but making new friends. Mark and Lucy were wonderful presenters and unbelievably supportive all the way through.
I'm glad I had the opportunity to access this supportive network of entrepreneurs who are being pushed to take action and transform ideas. Thank you Lucy and Mark for the brilliant content, delivered with passion and real commitment to helping our business community thrive!
I had reached a stale point in my business. I now have renewed focus, energy and direction, together with clear strategies on how we can engage our team and move forward successfully.
Always upbeat, positive, and holds you accountable, but in a friendly yet achievably challenging way.
I have learned so much valuable information which is already enabling me to grow my business and offer new services, as well as supporting the growth of my own confidence. Lucy, Mark and Jason were all absolutely brilliant.
The course has enabled me to further develop my business offering and structure.
Meet The Thrive Tribe
We're an East Midlands business support and coaching team, not a big corporate training company. Over the last three years we've helped more than 250 solopreneurs and small business owners plan, network and grow. This September, we're opening our programme across all six East Midlands counties for the first time.
Business owners supported over the past 3 years
Now expanding into all 6 East Midlands counties
Year-on-year growth reported by past participants
Our guarantee — the risk sits with us, not you
Award-winning, and for the first time, region-wide
This is the first time our programme has run across all six East Midlands counties, not just Lincolnshire, home to 402,475 businesses in 2025, up 13% year-on-year, the fastest-growing region in England. Imagine the connections you'll make and the business opportunities that come with them.
Customer Service Award, 2026 Lincolnshire Marketing Awards
Marketing Campaign of the Year, 2026 Lincolnshire Marketing Awards, for The Thrive Tribe Business Expo
Mark Pitfield, Entrepreneur of the Year, 2026 Lincolnshire Marketing Awards
Best Business Service Provider, 2025 Lincolnshire Marketing Awards
2026 Lincolnshire County Council & 2aspire Learner Awards
Our programme participants, shortlisted for an award at the 2026 Lincolnshire Marketing Awards
Collecting the Best Business Service Provider award, 2025 Lincolnshire Marketing Awards
Proud to work with our programme partners
Federation of Small Businesses
FSB will be at each of our county regional days to support you and your business.
Networking Brief
Every Monday morning, Networking Brief curates the East Midlands' defining business events into one simple digest, so you can plan your week before your first coffee gets cold.
What's in it for you
Over 250 businesses have been on this programme over the past 3 years, and here's everything you actually get out of the 16 weeks, not just inspiration, plus a few Founding Member extras thrown in.
A clear plan for growth
A structured 16-week curriculum with a real destination, not just a burst of motivation that fades by February.
Support that doesn't stop
Daily WhatsApp accountability and a monthly 1-2-1 keeps you moving in the weeks between sessions.
Expand into all 6 counties
Grow your business fast and strategically across every East Midlands county , not just your current locality. Choose 1, 2, 3, 4 or all 5 counties, entirely up to you.
Backed by a guarantee
Our Double Your Investment Guarantee means the risk sits with us, not you.
Founding Member: a podcast spotlight
A 30-minute guest slot on The Thrive Tribe's Business Growth Podcast, plus the recording, to showcase your business and use on your own social media.
Founding Member: discounted headshots
The opportunity for discounted new headshots at our in-person events.
Founding Member: our expansion blueprint
We're unveiling our full blueprint: every step we take expanding from 1 county to 6, laid bare for you to follow and apply to your own growth.
What's included
Built around a working week: evenings, recordings, and no pressure to be everywhere at once.
Live training, evening or daytime, your choice, both recorded too, so there's no pressure to attend live, but live is always recommended
Weekly networking, evening or daytime, your choice, with two business spotlight slots available each week
Daily WhatsApp accountability to keep you moving forward
Monthly 1-2-1 coaching session, matched with an expert from our team
In-person regional Saturday events every 3 weeks, 5 across the East Midlands
The 16-week curriculum
Weekly tasks to complete, helping propel your business forward.
Five regional days across the East Midlands
One Saturday every three weeks, to expand fast and strategically by meeting business owners across the whole region, sharing experiences, learning and connecting, not just in your local area.
* Optional to attend, £50+VAT per person per day; the £400+VAT programme fee covers all online training and coaching. Remaining venues to be confirmed shortly.
Founding Member pricing. A results guarantee. No reason to wait.
- Only 50 Founding Member places left across all 6 East Midlands counties
- Paid as 4 instalments of £100+VAT: one to get started, then October, November and December
- Optional: £50 per attendee, per in-person regional day
- Standard price is £200+VAT/month (£800+VAT total); this Founding Member rate won't be repeated
The Double Your Investment Guarantee*
Complete the programme in good faith: attend, engage in your 1-2-1s, and act on the advice.
If you haven't generated at least double your investment (£960) in extra revenue by Week 16, we'll keep coaching you, one-to-one, for free, for 3 months.
Tracked through your monthly 1-2-1s and the Week 15 Growth Action Plan review.
* Terms & conditions apply.
Meet your team
Mark Pitfield
Monthly coaching and strategy-led topics
Lucy Pitfield
Systems, finance and risk topics, T&Cs and compliance
Jason Camfield
WhatsApp, enrolment, bookings and regional day logistics
Frequently asked questions
Who is this programme for?
Solopreneurs and businesses across the East Midlands with up to 9 employees, including directors, from early-stage founders to established business owners looking to grow.
How much time will it take each week?
One live training session, evening or daytime, your choice (recorded if you can't make it live); weekly online networking, also evening or daytime, daily WhatsApp check-ins, and a monthly 1-2-1; plus one Saturday in person every three weeks (optional but encouraged to grow your network in new geographical areas).
What if I can't attend a live session?
Every training session is recorded, so there's no pressure to be there live every week.
How much does it cost?
£100+VAT secures your Founding Member place to get started, then just £100+VAT per month in October, November and December: £400+VAT total (£480 inc. VAT), per person, down from the standard £800+VAT total (£200+VAT/month). This Founding Member rate won't be repeated.
Is this a tax-deductible business expense?
For most businesses, yes: training and coaching that develops your existing business typically qualifies as a legitimate business expense. Tax treatment depends on your individual circumstances, so check with your accountant, but this is generally an allowable cost rather than a personal one.
What happens if the programme doesn't work for me?
Our Double Your Investment Guarantee: complete the programme in good faith, and if you haven't generated at least double your investment in extra revenue by Week 16, we'll keep coaching you 1-2-1, free, for 3 months.
Where are the in-person days held?
One Saturday every three weeks, in a different East Midlands county each time: Nottinghamshire, Derbyshire, Leicestershire, Northamptonshire and Lincolnshire. Our opening day, 26th September 2026, is in Nottinghamshire; remaining venues, including Lincolnshire's closing day in December, to be confirmed shortly.
Are you expanding beyond the East Midlands?
Yes. Having launched across all six East Midlands counties in 2026, we're planning to take the Business Growth Programme national in 2027, extending the same model to business owners right across England. If you join now, you're getting in right at the start of that journey.
When does it start and how do I secure my place?
The programme runs 14th September to 28th December 2026 (16 weeks): weekly networking begins w/c 14th September, with live training sessions beginning w/c 28th September. Enrolment is open now and closes 26th September 2026, 9am; reserve your place with a £100+VAT payment to get started. Limited places per county.
Secure your Founding Member place
£100+VAT to get started, founder pricing won't be repeated. Enrol by 26th September 2026, 9am.
Secure checkout, hosted by The Thrive Tribe. You'll pay £100+VAT today, then £100+VAT in October, November and December.
Prefer to ask a question first? Book a free discovery call, or email us for further information